Maritime History of the Great Lakes

Telescope, v. 3, n. 10 (October 1954), p. 2

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2 EDITORIAL PAGE NEARLY NINE SCORE YEARS AGO, A CERTAIN GROUP OF GENTLEMEN SET THEIR SIGNATURES TO A DOCUMENT WHICH BECAME THE BASIS OF A LOT OF CHANGES, FOR THE BETTER. YES, IT WAS THE DECLARATION OF INDEPENDENCE, AND IT WAS PREFACED WITH A FEW WORDS AS TO WHY. THIS IS A DECLARATION OF INTER-DEPENDENCE, ALSO WITH A FEW WORDS AS TO WHY. IT HAS BEEN QUITE CLEAR, FOR SOME TIME, THAT TELESCOPE rS PRESENT SIZE IS INADEQUATE TO OUR NEEDS. WE HAVE BUILT UP A BANK OF GOOD MATERIAL FOR PUBLICATION AND HAVE MORE IN SIGHT. TO ENLARGE THE MAGAZINE AT A COST WITHIN REASON IT IS NECESSARY TO ADD EIGHT PAGES AT A TIME, AND THIS WE HAVE DECIDED TO DO, BEG INNING WITH THE JANUARY 1955 NUMBER WHICH WILL BE VOLUME 4, NUMBER 1. THIS IS GOING TO MAKE TELESCOPE COST MORE THAN TWICE AS MUCH FOR PRINTING AND POSTAGE WILL JUST DOUBLE IN COST. WE HAVE MADE A SURVEY OF PUBLICATIONS IN FIELDS SIMILAR TO OURS, AND OUR FINDINGS SHOW THAT THE PROPOSED ENLARGEMENT WILL PUT OUR MAGAZINE ON A PAR WITH THE BEST, AS REGARDS EDITORIAL SPACE IN RELATION TO COST TO THE READER IF WE RAISE THE SUBSCRIPTION PRICE TO $2.50 PER YEAR. THE READER WILL BE GETTING TWICE AS MUCH FOR ONLY .666% MORE IN COST, AND A MUCH BETTER TYPE OF READING MATTER. IT IS ALSO TO BE REMEMBERED THAT THE THINGS WE PUBLISH ARE VERY COSTLY, IN MANY CASES, MAY BE CONSIDERED AS EXTREMELY RARE. SOME OF THE SHIP PLANS PUBLISHED IN THE PAST HAVE COST AS MUCH AS $400.00 FOR DRAFTING, NOT TO MENTION THE RESEARCH INVOLVED. DURING THE PAST FIVE MONTHS WE HAVE MET ALL PUBLISHING COSTS OUT OF CURRENT INCOME, BUT NO SURPLUS HAS BEEN ACCUMULATED. TO TURN OUT A LARGER AND BETTER MAGAZINE MORE MONEY WILL BE NEEDED. THAT MONEY MUST COME FROM THE READERS OR THROUGH THEIR EFFORTS, AND HERE IS WHERE WE COME TO THE MATTER OF INTER-DEPENDENCE. OBVIOUSLY, WE DO NOT, AND CAN NOT, AFFORD TO PUT ON A COSTLY SUBSCRIPTION CAMPAIGN. EVERY DOLLAR WE TAKE IN IS SPENT IN GETTING OUT THE MAGAZINE. NATURALLY, THE READERS WANT THE BEST MAGAZINE POSSIBLE. THE MORE SUBS CRIBERS WE HAVE, THE MORE WE HAVE TO SPEND ON IMPROVING TELESCOPE, AND THE LOWER WE CAN KEEP THE PRICE, SO WE ASK EACH AND EVERY SUBSCRIBER TO CONSIDER THEMSELVES MEMBERS OF THE COMMITTEE ON CIRCULATION, AND DO WHAT THEY CAN TO GET US MORE SUBSCRIBERS. AS SOON AS OUR CIRCULATION HAS REACHED THE POINT WHERE WE MAY ATTRACT ADVERTISERS WE CAN INCREASE THE SIZE OF THE MAGAZINE AT FREQUENT INTERVALS UNTIL IT BECOMES IN SIZE AND QUALITY THE KIND OF PUBLI CATI ON THIS GREAT LAKES REGION HAS NEEDED FOR A LONG TIME. Cont inued pi. 6

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