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pereerervreweewen ny Man is Known by the Company | ~ He Keeps | _ The same thing is true of a publication. Advertisements not only advertise the commodity or service offered for sale—they advertise the character and the standing of the medium itself. You would not need to see the reading matter in the Saturday Evening Post, - instance, in order to know that it maintains a high standard of excellence in its field. Nor would you have to read the articles in one of those journals whose pub- lishers send it unasked for a year and then try to make you pay for it; in order to jf surmise its real character. , 2 A Publication i is ikwe by the Allsertiser’ Who Use Its Columns Man cannot live by bread alone. Nor can a publisher prosper by the mere revenues he derives from subscriptions and advertising. He stands or falls by the character of those who consider his publication a worthy medium for furthering their business. Foremost among the broad-gaged, far-sighted business men who are today placing the United States in its nghtful place as a great maritime power, are ship builders and dry dock operators. The esteem and faith of such men mean far ll more to a publication than the mere cash value of their support. No less than nineteen of America’s greatest ship builders and dry dock operators scattered all over the country have chosen Zhe Marine Review to bring their message to the shipping world in this special issue. [heir advertisements appear in the accompanying pages. The Character of The Marine Review’s Advertisers is a Just Measure of The Marine Review’s Standing in the American Maritime Field TTT