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MARINE REVIEW September, 1925 There Is no Substitute for Circulation In the days before the advent of the Audit Bureau of Circulations many ingenious schemes’ were used to inflate circulation as inducements to the advertiser. This was attempted substitution. The prevalence of such policies brought about the necessity of an authorized authority to check these unfair methods. The A. B. C. was the result, and today the majority of leading publications in the United States and Canada look to the Bureau to verify their circulation, both for their own, as well as the advertisers’ protection. We are proud to be members of the A. B. C. Our last report from the Bureau’s Auditor is open for your inspection, and it will reveal no semblance of substitution for the circulation we claim—-and have. Marine Review Member A. B.C. Penton Bldg., Lakeside Ave. & W. 3rd St., Cleveland, O. 127% Please mention MARINE REVIEW when writing to Advertisers