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444 nos Aires has brought the two coun- tries closer together by reducing the voyage to Rio de Janeiro to twelve days and has set a new standard, not only of speed but of comfort and ex- cellence of service. By expediting the mails and the delivery of high class and valuable cargo this servic2 ha3 proven of immense value to American business in Brazil. Last year this line carried over 60 per cent of th2 first and third class passenger busi- ness and it is increasing its popular- ity constantly. Tourist travel to South America is on the increase, thanks to ever improving steamship services, and these great Republics to the south are certain to become an increasingly MARINE REVIEW to bring the two countries clos2.- to. gether. The latest releases are to b> seen in the principal Brazilian cities very shortly after they appear in this country and the theaters are crowded. It is to be hoped that more and more attention will be given the character of films sent to South America to pre- vent unfortunate and unfair miscon- ceptions of this country. Brazil Wants American Products “American office appliances such as typewriters, calculating machines, fil- ing systems and cases, pharmaceutic1l products, machinery and elevators, au- tomobile tires and accessories, floor coverings and hardware are v2ry po2p- A TYPICAL STATE ROOM ON THES. S. AMERICAN LEGION—OPERATED IN THE NEW YORK SOUTH AMERICAN popular objective for American travel- ers as our people learn more of their picturesque and beautiful cities, mod- - ern hotels, delightful climatic condi- tions, gay and cosmopolitan society and unrivalled business opportunities. “Although the Brazilian buyer suf- fers a great disadvantage because of the depreciation of the milreis against the dollar, American trade continues to lead in Brazil because of the ex- cellence of our products although in most fields the price factor, when con- verted into Brazilian currency, i3 against us especially when compared with Germany, Belgium, Italy and in some lines Great Britain. Our auto- mobiles dominate the Brazilian mar- ket to the practical exclusion of all others and American moving pictures have captured the Brazilian favor and are destined to exert a marked infli- ence on Brazilian life and customs an 1 RUN ular in Brazil, and petroleum prod- ucts, of course, form a large part of our exports to that country. Ameri- can flag lines serve every section of the United States and the entire range of Brazilian ports and have afforded our manufacturers a splendid oppor- tunity to put their products into this rapidly developing market. Our lines carry a large and growing share of American sales to Brazil and are firm- ly established in the favor of shippers although it is to be hoped that our exporting houses will to an increas- ing extent adopt the policy followed by other nations interested in foreign trade and make a practice of automa- tically routing via American flag ves- sels in every case where the foreign buyer does not otherwise stipulate. Of course in every case where all condi- tions are equal Americans buying abroad should require shipment by December, 1925 first American flag steamer available. “Turning to Brazil’s sales to the United States we find this country by far the best customer for Brazil’s great basic product, coffee, taking each year in excess of 50 per cent of the entire production. In the trans- portation of this important and valu- able commodity American ships have won a place of which we are justifia- bly proud, not only because of the large volume we carry but because against strong competition from old established steamship companies our lines have built up a class of service that sets the standard in the coffee trade. Last year our four services © carried 3,230,710 bags out of a total of 6,983,060 bags shipped to the Unit- ed States or 46 per cent leaving the remaining 54 per cent to be divided among six competing foreign lines op- erating eleven services. This year, our lines we hope, will carry an even larger percentage. Shippers and con- signees universally express the keen- est satisfaction with the character and frequency of service afforded them by the American flag lines in the coffee trade and although these lines enjoy to a large extent the patronage of the old American coffee houses in Brazil they are also proud of the friendship and patronage of many foreign con- cerns among which are some of the most important Brazilian houses. Trade, Will Grow Rapidly “There can be no question but that these American flag services to South America are firmly and permanently established and that together with American banks and cables, they pre- sently and will in the future insure to American business a firm basis on which to build our trade with these great new markets to the south, des- tined beyond doubt to be among our best customers and closest friends.” Commenting upon the acceptanc2 by the United States shipping board of his offer for the purchase of the four South’ American ships, Frank C. Mun- son said: “Under private control, we shall continue the present schedule of sail- ings. In addition we shall conduct a vigorous campaign to increase the freight and passenger business. There is no reason why there should not be an increased passenger business. There is no reason why there should not b2 an increased tourist traffic to South America, for instance. While South American countries are in general un- developed, imperial cities like Rio de Janeiro and Buenos Aires are the equal in beauty and interest of those in Europe. The outlook for the future of the line is excellent.”