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10 MARYTNE REVIEW January, 1926 Hand in Hand advertising and lower sales cost It is to the buyer’s interest to know that goods are sold economically for he pays the cost of selling just as he pays for the cost of manufacturing. That’s why more and more buyers are scrutinizing sales methods of manufacturers, for they know that excessive sales costs mean either higher prices or shrinking quality. The seller who clings to antiquated, expensive methods of selling is no more entitled to patronage than one who runs an out-of-date factory. Machinery has cut costs and standardized products in man- ufacturing and the machinery of advertising is accom- plishing similar benefits in selling, for advertising in publi- cations such as this one, is not an added expense, but an improved means of communication that takes the place of slower and more costly methods. These are demonstrated facts and thinking buyers are rec- ognizing the advantage to them of encouraging progressive, economical sales methods, such as have been adopted by the companies represented in the advertising pages of thisjournal. The advertising these companies are doing not only cuts the cost of selling, but it increases production volume, stand- ardizes quality, and is a guarantee of good faith. Write us about anything you desire to know about business papers or the fields they cover. The ASSOCIATED BUSINESS PAPERS, INC. Headquarters, 220 West 42nd Street, New York City Over 120 Publications Reaching 54 Different Fields of Trade and Industry “Member of The Associated Business Papers, Inc.” means proven circulations PLUS the highest standards in all other departments. This publication is a member of the A. B. P. Please mention MARINE REVIEW when writing to Advertisers