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January, 1926 MARINE REVIEW 45 If you are now handling baggage and small freight with electric in- dustrial trucks and tractors, you have adopted by all odds the most economical means of handling such material. But there is yet another important saving you can make, a saving that hinges upon your choice of a storage battery for those trucks or tractors. One sure way to cut the cost of handling freight— Equip your electric industrial trucks with a battery that will give you more speed, power and life, and less expense i Been number of trips your elec- tric vehicles make, the speed with which they do their job, the days they spend out of service, the amount of charging they require, and the frequency with which you have to renew batteries—these are things that determine how much you pay to handle goods. These are things, too, that should determine what storage battery goes in the battery box of your electric trucks and tractors. For the effi- ciency of your handling service, and the amount of money it costs you, is directly influenced by the per- formance of your storage batteries. That is why marine men are more and more analyzing their handling costs and buying storage batteries on a performance basis. And that is why more and more of these men are standardizing upon Exide- Ironclad Batteries for freight han- dling. Exide-Ironclads have proved to be the make of battery that over a period of years will handle the most goods, in the quickest time, at the lowest cost. Why Exide-Ironclads “deliver the goods” Exide-Ironclad Batteries have many points of superiority—unique fea- tures of construction and perform- ance that can best be explained by our personal representatives. But to sum up briefly, the general advantages of the Exide-Ironclad are these five: 1. Power—No matter how steep the grade or how heavy the load, a truck powered by an Exide-Ironclad always moves right along. When there is more work to be done than usual, this battery has the peculiar ability to call on its tre- mendous reserve power and deliver more | power than usual. 2. Speed—‘‘Pep,” the driver calls it, and pep this battery has—not just in the early morning when freshly charged, but all through the day and right down to the charging plug at night. The reason for the Exide-Ironclad’s great stamina is that its voltage remains high throughout its discharge. 3. Ruggedness—An Exide-Ironclad is built to stand hard knocks. Rarely if ever does it lose any time out of service. Many companies report that during the entire life of this battery they have no repairs to make. 4. Long life—Actual service records’ show that the Exide-Ironclad Battery gives years of day-in and day-out service. for repairs, charging and maintenance 5. Low cost—The low cost of an Exide- Ironclad does not mean price alone— though that is reasonable. It means that the amount of money you pay for this battery, taking into account all factors such as repairs, maintenance, life, etc., is lower than you may expect. Near you is an Exide branch where are battery specialists, men well qualified to talk over your handling problems with you and make sug- gestions how you can improve your service. One of these men will gladly call, and without obligation give you the benefit of our long ex- perience in this field. Or, if you prefer to have complete information about Exide-Ironclad Batteries to study at your leisure, drop us a line and ask for our book- let, ‘15 Points of Exide-Ironclad.”’ Exide IRONCLAD BATTERIES THE ELECTRIC STORAGE BAITERY. COMPANY, Philadelphia Exide Batteries of Canada, Limited, 153 Dufferin Street, Toronto , Please mention MARINE REVIEW when writing to Advertisers