Maritime History of the Great Lakes

Marine Review (Cleveland, OH), September 1926, p. 8

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8 MARINE REVIEW September, 1926 Over 1400 Publishers Belong to the A. B. C. i aie REVIEW is one of the many progressive pub- lications, members of the Audit Bureau of Circula- tions, that have adopted an open and ‘‘Above Board Cir- culation’”’ policy. A. B.C. reports lay before advertisers vital circulation facts that have been checked and verified by trained circulation auditors. Among A. B. C. publications it is possible for advertisers to compare detailed circulation data as to city and sub- urban circulation, trading—territory, contests, premiums, and other points of interest to advertisers. Only under. this plan can they buy space with a full knowledge of the Pertinent Facts. They can have confidence in the effectiveness of their Campaigns. Before the advent of the A. B. C., advertisers were forced to depend upon hearsay information and ‘‘Sworn State- ments’ of circulation. Detailed figures were not avail- able. Today buyers of space look to the A. B. C. for solid unbiased circulation information and select their advertising mediums accordingly. You can secure such Facts on MARINE REVIEW by referring to the latest A.B.C. Report. A copy will be gladly furnished on request. mnaeaaeeacaaaaeaaaaaaaacaaaaaaaaaaaaaaaaaaaaa aaa Please mention MARINE REVIEW when writing to Advertisers

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