Maritime History of the Great Lakes

Marine Review (Cleveland, OH), September 1926, p. 33

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September, 1926 MARINE REVIEW 33 Easy battery charges and small book charges At the charging panel a battery should respond to the current quickly and easily. But when it comes to running up charges on your books, a battery should be slow and stubborn. HEN you put a charging plug on an Exide-Ironclad Battery for the first time, you'll be surprised to see how quickly, easily and efficiently it takes in current. Its internal resistance is low, so that the plates are charged in a short time and its efficiency is high. That kind of charging, of course, saves you money. But there are many other ways an Exide-Ironclad trims down your battery costs. For instance, you can cover more ground and handle more freight with this battery. It not only starts out full of pep and speed in the morning, but it still has speed to spare at night. Its voltage holds up well to the end of discharge period, and for that reason the Exide-Ironclad keeps your trucks moving at a good speed all day long. When faced with a steep ramp or extra heavy load an Exide-Ironclad has the peculiar ability to deliver power in a flood, so that it rarely gets stuck. It always has something in reserve when extra power is needed. An Exide-Ironclad will operate over rough surfaces just as well as on smooth level floors. It is built so rugged that it hardly ever needs repairs. The experience gained in making stor- age batteries for 38 years has taught us how to build a battery that will stand up for years even under difficult working conditions. And last but not least, the first cost of an Exide- Ironclad is reasonable. It will be worth your while to find out more about the Exide-Ironclad Battery. Leading steamship companies have cut their handling costs by installing it in their trucks. The names of a few of these companies are re- produced on this page. We will gladly send you our nearest representative without any obligation, or you can write for our booklet, ‘‘Facts for consideration in se- lecting a Storage Battery,” Taree Form No. 2865. Move ls Eee Member In average service the storage batteries in your electric in- dustrial trucks and tractors must be charged each day. And each time those batteries also run up charges on your books. Read theinteresting story at the left of why the Exide- Ironclad Battery is unusually efficient on both charges. A few of the many companies that use Exide-Ironclads Luckenbach Steamship Co. International Mercantile Philadelphia Marine, New York Eastern Steamship Co. French Line, New York New York Hudson Navigation Co. eecan eee au eau New York hel ge Kerr Steamship Company, New England Steamship Co. New York New York Exige THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia Exide Batteries of Canada, Limited, 153 Dufferin Street, Toronto Please mention MARINE REVIEW when writing to Advertisers

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