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8 MARINE REVIEW October, 1926 The Measure of Your Message HE measure of your message is the number of actual readers reached by the publications carry- ing your advertising. You may buy ‘10,000 circulation,” but is it delivered, or is it merely a ‘‘claim’”’ of the publisher? The A. B. C. offers a service that will enable the adver- tiser and advertising agent to measure every message placed in the leading publications of the United States and Canada. Every day in all parts of the Continent A. B. C. auditors are checking the records of publishers, and their findings are tabulated in the form of A. B. C. reports. These reports, by the authentic, reliable, verified data they contain, enable the advertiser to measure exactly how widely his message has been distributed. Ask for the latest A. B. C. Report on MARINE REVIEW. It is a member of the A. B. C. X154 | 5 SSOOOOCOo]~——_—_—_—_—_—_—_—_—_—_—_— ——ll| Please mention MARINE REVIEW when writing to Advertisers