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More work p from your industrial — fy Se i This is an Exide- Ironclad cell, cut away to show the plates in position. OU may be satisfied with the amount of work you are get- ting out of your electric industria! trucks. But they can probably do still more! You may think that your material-handling costs are at rock bottom, but they may be cut materially. To do this, your industrial trucks must have good speed, and keep it up all day long. They must have power to haul heavy loads one after another in spite of steep ramps or rough going. How others are doing this Hundreds of manufacturers are get- ting this kind of service from their industrial electrics. These men have found that it is an easy matter for their trucks to handle more mate- rial, to handle it faster, and to do: this for actually less money than ever before. This increased efficiency has been made possible largely because of the Exide-Ironclad Batteries with which they have equipped their electrics. The Exide-Ironclad positive plate con- sists of a metal grid, from which extend metal conducting rods, each surround- ed by active mate- rial and cased in a slotted rubber tube. Read why many plants are now able to handle more material, faster, and at less cost than ever before Exide IRONCLA mg BATTERIES A Sustained speed and greater power—that’s what Exide- Ironclads can give your in- dustrial electrics. Here are the reasons why this is so: 1. The Exide-Ironclad produces a good rate of speed— and keeps this speed up all day long. It maintains a consist- ently good voltage—and speed depends entirely upon voltage. 2. The Exide-Ironclad has plenty of power to handle heavy loads. And it can deliver this power in a rush when suddenly faced with a steep ramp. 3. The Exide-Ironclad gives long, dependable service because it is built especially rugged to stand up under a hard daily grind. 4. The Exide-Ironclad is economical to recharge be- cause of its unusually high power efficiency. Prove this—it’s easy You can easily prove these state- ments. Simply follow the example of many manufacturers—put an Exide- Ironclad Battery in a single truck. Check its performance and mainte- nance cost carefully. Watch how much work this particular electric - does per day. Then multiply the re- sult by the total number of trucks you operate and you will see how much you could save if your entire fleet was Exide-Ironclad-equipped. Cross - section show- ing how the rubber tube retains in place and retards the loss of the active mate- rial. The slits give the electrolyte free access to the active material, THE ELECTRIC STORAGE BATTERY COMPANY, Philadcioa7. Exide Batteries of Canada, Limited, Toronto MARINE REVIEW—April, 1928 29 LTRS See eee ee ee ae el ee