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Up AGAIN goes the LIFE of EXIDE Ironclad batteries HE average life of Exide- Ironclad industrial truck bat- teries renewed during the year 1929, again showed an increase over the highest previous year’s record. Constant improvements in de- sign and construction have re- sulted in an increase in the service life delivered by Exide- Ironclad Batteries for six consec- utive years, and a total increase of 42.4% over the period. (Based on actual service records of bat- teries renewed.) This means more battery for the money, and lower battery costs, as this increased life and greater durability have been ob- tained at no increase in prices. Such improvement in any prod- uct merits consideration. When you next need a battery, buy an Exide-Ironclad. Exide IRONCLAD - BATTERIES Mire PLECTRIC STORAGE BATTERY COMPANY; 150% 145% 140% 135% 130% 125% 120% 15% 110% 105% meee rx) 1924 1925 1926 1927 1928 1929 A 42.4% INCREASE IN LIFE IN SIX YEARS! This chart shows how constant improvements in construction have resulted in a steadily increased life in Exide-Ironclad Batteries Philadelphia THE WORLD’S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOR EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto MARINE REVIEW—March, 1930 63