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BILLBOARDS OF THE GREAT LAKES T IV by Rev. Peter J. Van der Linden In the prior installments of this series, the ships presented have all represented "Billboards" of the past. In this issue, however, companies which maintain the practice today have been selected, although most of the photographs are of vessels no longer in their companies' colors. Canada Steamship Lines CSL is perhaps the longest continuous user of the huge block-lettered "Billboards". Their earliest use goes back to about 1926-27 when the diamond with the letters "CSL" on the inside was dropped from the bows of their fleet. For awhile some of the CSL ships had both their name and the company logo (See GLENLEDI, Volume 31, No. 4, Page 4). There has been no change in the practice by CSL -- except in the cases of their subsidiaries such as Ocean Lines, Ltd. -- and today they are the leading proponent of the practice. (C. 116264) built in 1903 )w.D ee, ee A as a) W. D. MATTHEWS by Coll: od Shipyards, Ltd. (Hull #3): 366 x 48 x 28; 3,965 gross tons. Scrapped in 1937 (See Vol. 31, No. 3, Page 4). BRENTWOOD Steel bulk freighter Hall Corporation Shipping Ltd. The Hall fleet is another Canadian firm that features "Billboards", with block letters "HALCO" on the sides of all their large bulk freighters and most of their tankers. It is a relatively recent practice, however, taking place over the last ten years or so.